On-demand clothing: next in fashion?

Sustainability has been a hot topic for years. High street labels such as Weekday, H&M and Zara have developed sustainability strategies at a rapid pace. But is it enough? A big part of the problem lies in the overproduction of collections, not only by using hightech sustainable materials. In line with this, fashion entrepreneur Stephanie Paulis developed S.o.P. Amsterdam – a brand entirely dedicated to on-demand clothing.

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